Vocal about keeping it local

In an era where large overseas consultancies are increasingly acquiring Australian firms, it’s becoming harder for businesses to ensure they’re truly supporting local enterprises.

The recent integration of the formerly Brisbane-owned consultancy into global group is a prime example of this trend.

Critical Input Managing Director Tim Griffiths said while such mergers bring about global expertise, they often dilute the local essence that many Australian companies value.

“Critical Input remains firm in its commitment to being 100 per cent Australian and 50 per cent Indigenous Australian-owned,” Tim said.

“This ownership structure is not just a statistic – it represents a deep-rooted connection to the local community and a dedication to contributing positively to the Australian economy.”

Keeping it local in a globalised economy

According to Tim, “local content” is more than a regulatory requirement.

“It’s about fostering genuine relationships with Australian suppliers and stakeholders and deeply understanding the nuances of our culture, which differ from state to state,” Tim said.

“It’s why we have boots on the ground across Brisbane, Sydney, Darwin, Adelaide and Hobart.

In a market flooded with global players, maintaining an Australian identity ensures that clients receive services that are not only world-class but also resonate with local values and needs.

The Indigenous ownership of Critical Input is particularly significant in promoting diversity and inclusion within the business landscape.

“As global consultancy firms continue to expand their footprint in Australia, it is crucial for businesses to critically assess their partners,” Tim said.

“Critical Input’s approach to business process improvement, organisational redesign, and supply chain optimisation is grounded in local expertise.

“By leveraging an intimate knowledge of the Australian market, Critical Input provides solutions that are both innovative and practical, ensuring that clients’ operations are optimised to meet local demands.”